May 17, 2023
Valley Health System has been named the top healthcare brand out of 207 brands across the United States, according to the sixth annual Humanizing Brand Experience Vol. 6 research report published by Monigle, an independent healthcare consulting company. Valley is proud to be at the top of a list that includes Johns Hopkins Medicine, Northwestern Medicine, and Mayo Clinic among the top fifteen brands recognized.
According to the report, Valley was ranked as the top brand based on its commitment to culture and service delivery, which translates to a meaningful, human experience for patients and communities.
Now in its sixth year, Monigle’s Humanizing Brand Experience study examines how healthcare systems throughout the country are enhancing patient experience to meet the ever-changing healthcare landscape. The report draws on in-depth research from more than 25,000 healthcare consumers who evaluated 207 brands across 64 markets to identify the strongest healthcare experiences in the nation.
“Leading a healthcare brand today is incredibly challenging as consumers remain less engaged in their health, and employee expectations around the industry have shifted significantly,” says Justin Wartell, Monigle’s managing principal and healthcare practice lead. “At the same time, healthcare leaders are in a position where they will be shaping how people think about their health, their care, and their wellness for years to come.”
Consumers were asked to share their perceptions across a range of emotional, intellectual, sensorial, and behavioral drivers. Using their feedback as a guide, brand scores were then calculated as a composite based entirely on consumer perceptions, adjusted by market.
Key attributes, as noted by consumers who are familiar with or have interacted with Valley, include:
- “People I am close to say positive things about them [Valley].”
- “Is an organization that people trust.”
- “Offers the latest medical treatments and technologies.”
- “Has people that clearly care about the work that they do.”
- “Makes it easy for me to contact them.”
“We are honored to be recognized as the top healthcare brand in the United States for offering a compassionate experience to our patients, their families, and their loved ones,” said Audrey Meyers, President and CEO of Valley Health System. “This recognition confirms that our shared values have created a culture of patient safety, satisfaction, and excellence, which translates directly to those we care for.”
This recognition comes on the heels of The Valley Hospital being named one of America’s 100 Best Hospitals for 2023 by Healthgrades.
Monigle is a brand experience company driven by humanizing brands to move people. Now in our 6th decade, we are one of the largest independent brand consultancies in the United States. We’re independent in spirit and in ownership, unbound to both the status quo and shareholders. Fueled by 150 builders and makers across offices in Denver and New York, and remotely across the country, our teams create and deliver powerful brands, cultures, and experiences across a spectrum of services, including insights, strategy, creative, culture, activation, branded environments, and BEAM—the world’s leading brand engagement and asset management platform. We solve problems by putting people at the core and creating memorable moments that drive human impact. Humanizing Brands. Moving People. For more information, visit monigle.com.